How to create an affiliate link

At the end of this article, there is a link to the video tutorial on how to create an affiliate link.

The content of this article and the video manual are not completely interchangeable, but rather complementary. So it's the best way to read this article and then check out the manual.

In order to get to the page for creating an affiliate link, you need to click the "Create campaign" button on the offer page:

After that, you will be taken directly to the campaign creation page:

In the picture above, you can see the numbered fields. For the convenience of perceiving the material, we will move through them sequentially.

Item 1 - Campaign name:

You can enter your name, which is informative to you. For example, you create this stream in order to launch a Facebook campaign in London, for the "AAA" offer, for women from 20 to 30 years old. Then, approximately the following name of the campaign - "FB AAA women London 20-30" will be informative to you. Now, after the first glance at the campaign name, you will immediately understand what kind of campaign it is, where it is launched, to which offer and to which audience. You can also encrypt other parameters; for example, interests or time of day when the campaign is on.

You can also leave the default name unchanged. The platform generates the name of the stream as follows - "Offer name" + the next ascending digital index, so that to make the name of the campaign unique.

For example, (as in the picture), "Custom-made furniture" + "10", where Custom-made furniture is the name of the offer, and 10 is the campaign index. In fact, this means the campaigns numbered from 1th to 9th were created earlier, and the next one will be called "Custom-made furniture 11"

Item 2 - Field Name:

This field is not editable. It is displayed just so that you do not forget to which offer you are creating a campaign.

Item 3 - Choosing a Landing Page:

3.1. This is a required field. You should definitely select the landing page using the radio button. Otherwise, it will not be possible to create the campaign.

Before choosing, you can view the landing page by clicking on "Landing view" link. Also consider the domain of the landing page (the potential client will come to this domain), the popularity of the landing page, and the language of the landing page. If you do not like the domain offered by us, you can park your domain on our platform (read the FAQ - How to park your domain?).

You can also download the landing page archive. ATTENTION! - this is not an API-archive, this archive does not transfer anything to our platform. The API-archive is downloaded from another place on the “Tools > My campaigns” page; in order to learn how to use the API-archive, see this manual.

3.2. If you decided to park your domain in order to select it for the landing page, then do it in this field. All your parked domains will be loaded into this field and will be available for selection (provided that parked landing domains are generally available for this offer; parked domains will be available only in Author's offers - read the FAQ about offer types).

4. Item 4 - Selecting a pre-landing page.

4.1. In general, this item is similar to item 3, except that it is not required to choose a pre-landing page. That is, you can simply choose nothing. Also, the offer may not contain pre-landing pages at all, if we believe that they are objectively not needed there. If a significant number of requests are received from webmasters to add a pre-landing page, we do it. Also, you can use your own pre-landing pages outside of our platform. In this case, do not forget to put our campaign link on the all clickable elements of your custom-made pre-landing page.

4.2. Similar to paragraph 3.2.

IMPORTANT! As for paragraph 3.2, it is possible to select a parked domain for pre-landing page only for the Author's offer.

 

5. Item 5 - Additional settings.

Additional settings are not required to create the an affiliate link. However, they help make traffic more analyticable and efficient.

5.1 - Postback settings

Before reading this paragraph (5.1), it is recommended to learn the "Postback Configure" manual.

This item is associated with the settings that you use on the Postback Settings page of the Tools menu. Thus, the display and functionality of the paragraph 5.1 depends on the settings you have selected on the "Postback settings" page. Below are three possible options for the relationship between the settings on these two pages:

Option 1 - global postback is not enabled and not configured at all

With this option, you do not use a global postback - that is, a postback that would affect all campaigns by default.

Both checkboxes on the “Postback settings” page (the screen above) are missing. In this case, on the campaign creation page, you will see the following view:

Let's figure out what we have in option 1

On the lower screen, we see that the system warns us that the global postback is not enabled at all (the top check mark on the first screen is missing). In such a situation, by default, we will not send postbacks on this campaign (as well as on any other). With these settings, you have the following choice:

1 - just do nothing (and we will not send anything via postback anywhere)

2 - follow the link on the word "referance" and enable and configure the global postback, which acts by default for all campaigns (this option is discussed below).

3 - configure an individual postback for this particular campaign. To do this, fill in all the fields from the lower screen. These settings will only apply to this campaign. This makes sense when you do not want to use a global postback. So you want postbacks to be sent just for this campaign as an exception, but not for other campaigns. Or for other campaigns you also want to use individually configured postbacks - that is, you are planning to fill the fields for each created campaign.

Option 2 - the global postback is enabled and configured, and its effect is applied to all campaigns by default. However, the ability to customize any campaign individually is still reserved for you.

This is what this option looks like on the Postback settings page - only the top checkbox is present:

And this is how it affect the campaign creation page:

Let’s consider the picture above….

Once again, you have a choice of how to proceed. You can:

1 - do nothing. Then the global postback settings from the Postback settings page will be applied to this campaign.

2 - enter other settings to the fields, thus canceling the settings of the global postback. This can be done either by simply manually entering the settings in the fields, or to ease the amount of work for yourself and first copy the settings of the global postback into this campaign (by clicking on the "Copy" button if you are using a non-standard case of sending postbacks) or by clicking on the button "Customize for Keitaro" if you want to send postbacks to Keitsro on this campaign, and then edit them. If you copy the settings from the global postback but don't edit them, it will work, but it won't make any practical sense. If on the Postback settings page you used our template for the Keitaro tracker, then you can use the “Configure for Keitaro” button; then, the values ​​from the Keitaro template will be copied to the fields on the campaign creation page.

Option 3 - both checkboxes on the postback settings page are enabled.

With these settings, the view on the campaign creation page will look like this:

In fact, this option means that we will apply the global postback settings to all campaigns (and to this one too) without any options.

 

Item 5.2 - Trafficback settings

As you can see from the screenshot above, we divide the trafficback setup into three separate cases.

1 - what should we do if the GEO of the transfer does not correspond to the GEO, which is accepted under the terms of the offer. For example, the transfer was made from Germany, but according to the terms of the offer, traffic from Germany is not accepted. Enter in the top field the URL where we should send the transfer in this case.

2 - what should we do if the transfer was made from a device, traffic from which is accepted, but not paid according to the terms of the offer. For example, according to the terms of the offer, the transfer from all desktop devices is not paid. But, in some unknown way, such a transfer happened. Then you have the opportunity to configure a trafficback in order to get at least some benefit from this transfer. Enter in the middle field the URL where we should send the transfer in this case.

3 - what should we do if the transfer to the landing page cannot be made for any technical reason. Among other things, this case is also applied if the offer is in the "Paused" status (read the FAQ "Offer statuses") with the expired time of receiving traffic in this status. Enter in the bottom field the URL where we should send the transfer in this case.

You can use all three Trafficback options simultaneously whithin the same campaign.

 

Item 5.3 - UTM-tags and SubID

You can enter your UTM tags and SubIDs in order to filter a part of the statistics by such a tag or by SubID afterwards.

For example, your traffic-generationg team has a buyer named Boris. He leads traffic to different offers and creates many campaigns. You, as the head of the team, can tell him: "In all campaigns that you create on all offers that you plug, please add the value "Boris" to the SubID1 field". Your buyer Boris does what you said and then you want to see his personal statistics in order to evaluate his individual effectiveness. To do this, you just need to select the filter value SubID = Boris on the Statistics page.

Another example, you run a lot of Facebook campaigns. And you want to run some of them only at nights. How can you evaluate the overall performance of these particular campaigns? You can enter a value into the UTM campaign field, for example, "night" for all campaigns created for a night launch and then check the effectiveness of just such “night” campaigns by selecting word “night” in the UTM campaign filter on the Statistics page. This is a powerful tool - we recommend using it.

 Item 5.4 - Setting up metrics for collecting information from landing pages

All the leading traffic sources have acquired their own means of collecting detailed information from landing pages and websites a long time ago. The screenshot above shows a list of metrics used on our platform. In order to collect statistics from a landing page on any offer, for example, by means of Facebook pixel, you just need to enter the numeric pixel identifier in the "Facebook pixel" field. We will take this identifier and insert it into the “head” section of your chosen landing page into a special script from Facebook, which will send the information you need to Facebook statistics. In order to enable us to do this, you should first create this pixel, which is unique for each advertising account on Facebook.

How to create pixels and counters based on the above metrics is described at the following links in the official documentation of traffic sources:

  1. Google Analytics – https://support.google.com/analytics/answer/9304153
  2. Яндекс-метрика – https://yandex.com/support/metrica/general/how-it-works.html
  3. Facebook pixel – https://developers.facebook.com/docs/facebook-pixel/implementation
  4. ВКонтакте – https://vk.com/dev/ads.createTargetPixel
  5. Mail.ru (он же Top.mail.ru) - https://target.my.com/help/advertisers/sourcepixel/en     

Item 5.5 - Configuring Conversion elements

Using the checkboxes, you can select one, several or all elements that increase conversion on the selected landing page. After this, we will integrate the script responsible for displaying these elements on the landing page ourselves. Each element is shown for 2 seconds at the bottom of the site and disappears. Visitors will see them and are likely to be more inclined to buy products or services on the landing page.

However, we do not recommend turning on more than two checkboxes items for the same campaign. Our traffic generating department has very clear instructions in this regard - choose not more than any two ticks and always put the restrictive checkbox "Disable showing of the elements after two loops"; we do it to avoid annoying a potential buyer. So don't overdo it with conversion elements; for each target audience, some specific elements work better, you do not need to turn on all of them.

That's all. Press the button "Create campaign". The campaign has been created. You see a modal window (below) in which you can click the "Copy to clipboard" button and paste it into an advertising campaign on a traffic source.

You will also be redirected to the "My campaigns" page to manage the created campaigns (including just created one - it will be the first from the top).

See also the video manual.