Does it still seem that Odnoklassniki is a social network for old people and people without money? And if we tell you that many webmasters have good cases with high ROI? And the social network itself is constantly developing and improving its advertising cabinet, as well as other functions?

We will tell you about Odnoklassniki, a Russian platform from which you can get good and high—quality traffic, and also share two small cases that will motivate you to work with the platform.

Odnoklassniki audience

Most of them are residents of Russia — at the end of 2021, the number of users from the Russian Federation reached 38 million.

Next come:

Belarus — 2.4 million;

Kazakhstan — 2.2 million;

Uzbekistan — 1.7 million;

Hemrania — 1.0 million;

Moldova — 986 thousand;

Kyrgyzstan — 967 thousand;

Armenia — 772 thousand;

Tajikistan — 528 thousand;

Azerbaijan — 465 thousand .

Thus, we are destroying one of the most popular myths: OK is a social network not only for Russians.

Let's move on to age — the fact that there is an adult audience in Odnoklassniki, but not pensioners, as many believe. The peak falls on people from 25 to 64 years old. By the way, there are more women than men.

87% are using Android phones and only 13% are using iOS.

Advantages of advertising in Odnoklassniki

This traffic source has its advantages:

low competitiveness — not every webmaster and novice will go to OK for traffic, which means that leads can be obtained quite cheaply;

high audience engagement — there is not much advertising, users are not tired of it, you can use approaches that have outlived their usefulness on other sites;

the ability to configure the target through the advertising interface OK or myTarget;

various advertising formats that will suit any purpose;

ability to receive UBT traffic;

community users are very involved in recommendations through the public sites they subscribe to.

Of course, there are also disadvantages. If you are selling something that is aimed at young people, then OK, if you find your audience, then in a small amount.

How can I advertise in Odnoklassniki

Advertising in OK is divided into three types: free, paid in a group, paid through target. We will briefly tell you about each type, but we will focus on targeted advertising.

How can I advertise in Odnoklassniki

Advertising in OK is divided into three types: free, paid in a group, paid through target. We will briefly tell you about each type, but we will focus on targeted advertising.

Paid advertising in groups

You can negotiate with the owner of the group about the publication of your advertising post. For example, if you sell a wrinkle cream, then go to the public about beauty and try to buy accommodation from the administration.

OK, like Vkontakte, has an advertising exchange. One of the most popular is Bidfox, but you will have to pay a commission (about 20%). But the post will be 100% published on the page of the selected group and you will not be deceived.

Paid target

Advertisers have access to several formats and goals that allow them to advertise various goods and services.

The target can be configured through the Odnoklassniki advertising account or through the myTarget advertising service.

How to work with the audience in Odnoklassniki

Before we start talking about the advertising cabinet, we can give some recommendations for working with the audience that is on the site.

It must be remembered that the audience on the social network is a bit conservative, so some innovative and shocking approaches should not be used.

1. Adapt your creatives to the target audience — test different bundles and approaches to find exactly the right approach for OK;

2. Talk to the CA in simple language, use humor. The main thing is that the humor should be kind, and not the way you are used to reading on Twitter or Vkontakte;

3. Refer to family values. Initially, OK was a social network for loved ones and people there value family very much, so they will trust advertising that shares their values.

4. The audience responds very well to advertising, as it is not too tired of it yet. Therefore, look for an approach to your target audience, especially if you pour UBT or buy advertising in groups.

The secret of creativity for Classmates

Half of success depends on creativity, so let's give you a couple of tips:

1 Make bright and memorable creatives. In Odnoklassniki, catchy images are a must have.

2. Offer bonuses, discounts, promotions, free consultations — there is an audience in Odnoklassniki that will not refuse to save money.

3. Don't forget about the USP. Tell us why you are better than your competitors. For example, maybe your product has only natural ingredients or you offer the lowest price on the market.

4. Do not forget about the USP. Tell us why you are better than your competitors. For example, maybe your product has only natural ingredients or you offer the lowest price on the market.

Which verticals will go well in Odnoklassniki

Let's figure out which verticals can be flooded with traffic from Odnoklassniki.

To do this, you can return to the interests of the audience. In OK, you can pour traffic to:

essy-offers — training, courses, language learning;

games — mobile and desktop;

tourism — foreign and Russian;

infooffers — subscriptions to various services;

installations — applications, VPN and other software;

nutru — slimming, health and beauty products;

merchandise — clothing, school supplies, agrooffers, cars, outdoor goods, etc.;

HR offers;

financial products;

real estate.

You can try to pour on gambling, betting, crypto offers, but the audience there is still not really interested in these niches. You can also try pouring with OK dating, but not on the Russian Federation, but on the CIS countries.

Targeted advertising in Odnoklassniki

In order to earn normally and receive a stable income, but at the same time not to waste your time, it is best to set up targeting. You can do this through the advertising cabinet in Odnoklassniki or using the myTarget service. We will show an example of Ok.

What formats are available in OK

Promo posts are advertising publications in the general user feed. A native format that is perceived by users more loyally. With the help of promo posts, you can promote websites, business groups or individual posts.

Advertising banners are graphic blocks that can contain pictures, text elements, animated images or videos. Advertising leads to the site. By the way, static creos are most often used in Odnoklassniki.

Advertising banners can be of two sizes:

240x400;

90x74.

Pre-roll - short videos that are shown before the main video starts. If the user clicks on the video, he gets to the company's website.

Branding - contests, polls, games. This is image advertising, which is aimed at brand awareness, not promotion.