We have all come across advertising appeals at least once: somewhere they are cool, and somewhere they are not very. Today we are analyzing successful examples of calls to action.

A call to action is a very important detail in any landing page, especially a one–page page and even a chatbot. Usually a typical set is used – buy, register, submit a request, view, learn more… All this is already familiar and not just not new, but has long been boring to the majority of potential target audience in any verticals.

Clearly, the call to action should be relevant to both the tone of the brand and the general tone of communication with the reader. Let's look at some good ideas that can be used in wide niches of goods.

Changing the "register" button
Possible replacement options:

Joining is a friendlier option, from the point of view of psychology, that is, a person becomes part of something, and not just gives away his personal data.

Register in 30 seconds - a time timer and a tactic of prompting to hurry are used. But it's not worth insisting on doing it "now" directly and head-on, but it's better to hint that it's easy "in one click" or "in 30 seconds".

Book - a time limit of some kind of action. Or the premium offer is valid for a short period of time. Therefore, you can book a product or account in order not to miss a profitable opportunity.

Take care of yourself - the example no longer relaxes the reader, but on the contrary, makes you get ready and start planning. This works for the target audience that comes to start planning something and get inspired.

5 minutes demo is suitable for those applications that give results quickly. To indicate with a call to action that the user can spend literally 5 minutes and get acquainted with all the advantages of the product. You can start for free and without linking to the map, but the demo version can show, for example, the first result, if possible in a particular case.

We change the "learn more" button
to study - it encourages you to find out what's inside.

A look is good for demonstrating "fast" products. For one-screen reviews, videos.

Look at how... what you propose is being done. Just look at how people have changed with our product. Or how to run a business with our solutions. This is a call to passive action, it seems to the user that it requires less involvement from him, he is more willing to look than to register, because it's easier.

Show me – a slightly more aggressive version of "look" and not on behalf of the company, but on behalf of the user. On the one hand, the advantage is that the appeal does not force the user to enter into a mental dialogue, but rather continues his own thoughts. In addition, the plus is also that everything will be done for him – they will show and tell.

We need details – another emotional appeal on behalf of the user, which also seems to be his own thought. Do I need more details? Of course I need the details! Not just "get the details", but "I need them".

See how we bring creative and bold ideas to life. Don't be afraid to suddenly attack with a long call

See how we do it - if you surprised the user with your actions and want to show him your example.

Changing the "subscribe" button
Try it - there is no association that "I signed up for something inconvenient and bad."

I want (your product). If the user came to get lessons, then the call should sound like "I want lessons"