In the success of traffic arbitration, one of the decisive roles is played by the correct choice of the offer. If the offer is unattractive to users, then no creatives and ad campaign settings will be able to ensure the appearance of a large number of leads in the stat. The comfort of working with the offer is also important - so that there are no excessive requirements and impossible conditions for generating income.

Gambling is a specific vertical where offers need to be analyzed especially carefully and according to their own criteria. Let's consider in detail how to choose the right gambling product for promotion, so that everyone is satisfied in the end.

The ability to see all the pros and cons of an offer even before the start of draining traffic allows you not only not to go into the negative, but also to increase your ROI as a result.

So what indicators should I pay attention to?

The conversion rate - high CR indicates that those who poured before you were able to reach these figures. The average conversion information can be seen on the offer card, but the manager will provide the most up-to-date data.

GEO– those countries that are accessible to the strait on a specific offer. In Russian traffic arbitration GEO is traditionally divided into two categories: CIS and burj. You need to understand that there will be different approaches to promotion on different GEO. These features depend on the mentality of local residents, languages, events taking place in the country and popular media. It is important to evaluate the popularity of the chosen GEO with other arbitrageurs, find out the average price of the installation, and present successful approaches that work in this country.

A paid goal is the action of a person for which payment will be made by the advertiser. There are a large number of paid goals. But in gambling, they are limited to two main actions: registration in an online casino and making the first deposit. At the same time, some offers may have additional restrictions and requirements for leads: KPIs, baselines, wagers. The easiest way to start working with those offers where payment is provided in the presence of only those paid actions without unnecessary conditions.

It should be understood that if there is a baseline or other criterion on the offer, but the bid for it is higher, and the manager says that the product is now converting perfectly, then you should not be afraid and neglect the opportunity to earn more.

The amount of the minimum deposit - this amount most often depends on the average income of residents of a particular country. There are situations when advertisers overestimate the deposit amount when working for poor regions. Thus, they cut off a less solvent audience and reduce the risks of payments under the CPA model. It is possible to identify such a situation if we analyze the indicators of the average salary in a particular country. If the amount of the salary exceeds 1-2% of the average salary, it is highly likely that it is overstated.

Bet - here novice arbitrageurs often make the mistake of believing that the higher the bet, the better. It should be understood that high rates are not given just like that, they are necessarily compensated by something. In most cases, the rates are not rigidly fixed, but mobile. They can increase or decrease for various reasons. First of all, the value of the player is taken into account, depending on the country of residence, as well as on the cost of attracting him. The more developed the country, the higher the standard of living, and advertising from any source will be more expensive.

Hold is the time required for the advertiser to check and evaluate the quality of traffic, and make payments to webmasters. The frequency of payments of earned funds directly depends on the hold. In the partner program, hold periods can be fixed, for example, 7, 14, 30 or 45 days. At the same time, verified partners can most often expect to receive payments on request. So the affiliate program credits reliable web users, paying them their own funds, and then compensating them with proceeds from the advertiser.

Statistics update - it happens that updates of all statistics or its individual indicators are made once an hour or once a day. The speed of updating statistics affects, first of all, the speed of responding and making changes if the conversion rate has worsened or other factors. Speeding up the work of the analytics system is not only in the interests of the partner, but also in the interests of the advertiser. But even a rare update of statistics can be critical only with large volumes, if you cast up to 5-10 FTD per day, then delays will not be decisive.

If all of the above indicators are satisfied, then you should proceed to the next stage – the analysis of the product itself.

There are also a number of aspects that you need to pay attention to.

Landing pages - if a product has a large number of landing pages, this is definitely a positive moment. Different landing pages allow you to conduct experiments and A/B tests in attracting an audience. It is very good if the advertiser or the designers of the affiliate program can produce a unique landing page for the partner's requests, which will allow the partner to build up from competitors.

Registration is something that every attracted player will inevitably face. And if the landing page has a high conversion rate, then the registration window can be considered the first element on which the user will hold his gaze. That is why it is so important how much the registration form will contribute to filling in its fields without scaring off potential players. Here you need to make sure that the number of fields for registration does not exceed reasonable limits, so that there is no obvious opportunity to close the form without entering any data into it (this increases the conversion rate), and also that all bonuses provided are indicated. An additional advantage will be the ability to choose a language, the ability to register via social networks popular in a particular country, as well as the availability of Support Service contacts.

Bonuses for players - the better the bonuses, the higher the envelope will be. Most often, casinos give bonuses to the first and subsequent deposits, free spins and other no deposit bonuses, for example, real money to the balance immediately after registration. The latter is perhaps one of the most weighty arguments to complete the registration.

Payment systems for replenishing the balance - if the payment cards do not work or are not supported in a particular country, then there can be no question of any conversions to a deposit. Payment cards should be popular with residents of the country in which the product is advertised. Localization of payment systems is especially important when working with Asian countries. The number of ways to replenish the balance also plays an important role, because the more of them, the higher the probability that the player will find the most convenient option for him to deposit funds.

The presence of an official license for the product allows you to legally conduct business. The legality of the brand definitely increases the attractiveness of the casino among experienced players and high rollers. It is experienced users who are more likely than others to check the license indication, which is most often located in the basement of the site. The licenses themselves can be local and shared. The most famous example of a general license is Curacao.

Licensed products involve official game providers who value their reputation, which excludes the possibility of twisting the results and deceiving users.

The number and variety of games - over a long distance, players will sooner or later get bored playing on the same slots. This will have a negative impact on repeat activity, which is not in the hands of advertisers, especially with the CPA payment model. That is, the same rule works here as with payment methods – the more, the better.

Localization - if you do not take into account the payments, which have already been mentioned, then localization consists in adapting the product to local languages and dialects, making mutual settlements in local currencies, as well as knowledge of local languages by the Support Service. If the product has full localization, then it will be as open to the consumer as possible on this GEO. As a result, players will be more willing to convert and generate income.

Brand attractiveness - This indicator is the most subjective, depending on the preferences and tastes of a particular person. Therefore, you should not rely only on design as the main conversion factor.

Promotions and events on the product - regular activities on the site significantly fuel the interest of players and serve as an additional incentive to continue playing. But not just to play, but to earn a prize, a jackpot or reach some level.

The player rating system — this approach was peeped at by fans of computer games, because it was noticed how important it is for people to get some kind of title or status. And if the casino has a rating system, it will serve as an excellent motivation to play

Reviews - it is necessary to check the comments of players about a particular site on independent thematic portals. People tend to share their experiences, achievements or failures with others like them. Evaluation of the comments left allows you to understand the situation with the image of the casino as a whole, as well as to track the situation in individual countries.

Retention Rate – retention of players - retention is a set of mechanisms that allow you to retain players. The most common mechanisms of interaction that affect the return of players include email newsletters, push notifications, calls and SMS messages. In this way, users are informed about brand news, new bonuses, promotions, promo codes and gifts. To evaluate the tools used, it is best to register yourself and even make a deposit, and then see how you will be further motivated.