We all know that there are seasonal offers. There are a great many varieties of such offers

So is it possible to work with them all year without interruptions?

Let's figure out how to work with seasonal offers all year and not go into the negative.

We promise, it will be interesting!

Seasonal offers: what is it?

Seasonal offers are offers that are popular with CA only at certain times of the year. For example, warm clothes, swimsuits, winter tires, certain medications, weight loss products, etc. Such offers bring a lot of profit in a short period of time, and then cease to be relevant.

Consider the most popular categories of seasonal offers:

Clothes

You can pour on clothes all year round, and that's why:

- Seasonal sales. In summer, they make good discounts on winter clothes, and in winter - on summer clothes;

- Summer clothes are relevant at any time of the year: in summer they rest at home, and in winter they go to warm resorts;

- Regional factor - in one region autumn is cold - warm clothes are bought, and in another region it is hot, T-shirts and light sweatshirts are needed;

Health Products

In autumn, many people have joint pain, in winter people have vitamin deficiency and colds, and in summer burnt skin and fatigue due to the heat. You can pour various vitamins on the inside all year round, it all depends on the creos.

Food delivery

In winter and autumn, food delivery does not lose popularity — people regularly order pizza, sushi and other goodies to work or home. In summer, on the contrary, everyone walks, visits restaurants and cafes, at this time of year delivery is not very popular. But even here you can find a loophole.

Stationery and study supplies

Stationery is especially relevant before the start of the school year, so you can start pouring traffic on them from mid-August to the end of September. And then what? In the spring, you can start pouring on backpacks — they are very popular among young people. Winter can be poured on offers with unusual school ones - pencil cases with images of famous personalities, super heroes and heroes of movies and computer games are suitable. There will also be cheat sheet pens, micro-headphones, pens with disappearing ink and other unusual nonsense.

How to sell seasonal goods all year round

Not all seasonal offers can be promoted all year round. The vast territory of Russia helps to promote seasonal goods all year round. On the GEO of the Russian Federation, everything is scattered: in one region the heat is +15, in another it is freezing to -10. You can monitor the weather and adjust advertising campaigns to it. If there is a sharp cold snap in the region, we launch an advertisement for vitamins, winter tires and warm clothes. If there is a sharp warming, sell light clothes, summer tires and tickets to events. With delivery, things are about the same : if it is very cold, delivery will be in demand. If it's warm in the city, it's worth waiting for delivery ads.

Our small results:

- Not all offers can be promoted all year.

- You need to monitor the weather in different regions in order to quickly adjust your creatives to it and choose the right offers.

- There are dozens of products for all seasons in online stores, the main thing here is to work out creatives correctly and take into account the needs of the audience.