Ligament tests are an integral part of arbitration, without them the web will not be able to test hypotheses and identify profitable approaches. Only tests will show which of the bundles will bring income.

But, what budget is needed for the tests? - we'll figure it out together.

Bundle volume

The first thing to decide on is the scale of the tests. The launch price directly depends on the quantity.

The optimal number of bundles for the test is 5-7 pieces. This is the optimal volume to test different hypotheses without distracting attention.

What elements of the strategy can be changed to prepare the right number of campaigns:

Audience - it is worth segmenting users by gender, age, interests, income, regions of residence and other indicators;

Creatives - it is better to change to identify the most clickable options;

Landing pages - directly affect conversions and therefore it is worth trying different landing pages;

Devices - it is necessary to segment the audience by devices, browsers or connection types;

Placements - it is ideal to try different placement options;

Do not forget to take into account that the more campaigns you plan, the larger the budget you will need. It is worth dwelling on 5-7 variants of the strategy, these are the optimal scales for tests.

Payout amount

Now you need to decide on the approximate budget for each campaign.

Experienced webs recommend setting a budget of 2-3 payments for a targeted action - this will help to immediately identify profitable approaches without risking extra funds.

The payout model also matters.

To test a campaign with a COD offer, you will need $60-90, depending on the bid.

SS-offers will require large budgets, as it will be more difficult to convert the audience.

The optimal budget for the SS-offers test is from $200 per campaign.

Traffic sources and geo

Further calculations should be made based on the budget that was selected in the last paragraph. It can be changed, taking into account the features of traffic sources and geo.

The price of promotion on different sites may differ, and if you can save money on some traffic sources, then on the contrary, you will have to increase the budget on others in order to get sufficient volumes.

Let's consider different traffic sources depending on the promotion price:

Instagram Facebook, search engines, Instagram – with these sources, you can safely increase your budget by 20-30%;

Medium – TikTok, native networks - you can slightly adjust the budget depending on geo and competition;

Cheap - Pushy, teasers, popander, pop - if you need to save money when working with these sources, you can reduce the budget by 15-20%.

The point of testing is to test the effectiveness of the strategy on sufficient volumes.

Let's summarize

Calculation of test budgets is an important part of arbitration. When planning, it is worth starting from the partner program payments, adjusting the budget depending on traffic sources and choosing the right number of campaigns – this will make the tests more comfortable and productive.