We find out together what amount will be required to start working with the most popular traffic sources — Google Ads, FB and TikTok:

The costs of the necessary services
In arbitration, it is almost never possible to do without such tools as a cloaca and a tracker:

Cloaca - makes it possible to advertise an offer in search engines or social networks without getting banned for it.

The principle of operation of the cloaca is to differentiate traffic to different landing pages. As a result, moderators see a "white" site, and users see a real offer.

Cloaking services and the price of the issue:

Adspect - allows you not only to download traffic, but also to monitor conversions. The program integrates with the Binom tracker, and protection from spy services and bots is also provided here.

Cost: $300 – $500 per month;

CLOAK IT - has integration with WordPress, Webview, Android, iOS, JavaScript and PHP. There is also a content upload and advanced algorithms for detecting bots;

Cost: from $100 per month

IM KLO - provides a function for punching through transit pages, the possibility of mass addition or deletion of domains sorted by dates, API-base for determining proxies, Tor, VPN, server subnets;

Cost: $330 for a permanent connection

Trackers - help to collect the most important statistics on campaigns and traffic. With the tracker, you can keep records of income, expenses, ROI, offers, distribute and redirect traffic, and much more.

Several popular trackers:

CPA Tracker - can work with all traffic sources and track all users who have visited the site. There is a flexible targeting setting, a function for distributing traffic by cities, countries, IP addresses without changing the link;

Cost: free, but with limited functionality, or from 29 to 58 euros per month;

PeerClick is a tracker that allows you to track traffic by more than 30 indicators. The functions of A/B tests, optimization of campaigns based on preset templates, etc. are provided.

Cost: free with restrictions, or $70 – $455 per month.

Zeustrack is a mixture of cloaca and tracker, where you can monitor various traffic indicators, as well as filter it, create servers, and store downloaded landing pages.

Cost: free, but with restrictions, or from 399 to 675 euros per month;

For solo arbitration, free versions of accounts are quite suitable for the first time.

Sources:

Facebook - requires a lot of cash injections, but you can save money by replacing some of the consumables with cheaper analogues. Creatives can be done by yourself.
The average cost of designer services starts from 500 rubles

Arbitration via FB also assumes the presence of a Fan Page - it helps to avoid blocking advertising accounts. The best option is to go to the store and buy something ready-made:

The average cost of the service is 400 rubles

Advertising accounts are also a mandatory element in working with FB. Due to strict moderation, websites are forced to use purchased accounts, they are divided into:

Autoregs - made with the help of software;

Self-registration - registered manually;

Accounts that have passed the ban of advertising activity - ZRD.

The cost of the first two varies from 16 to 210 rubles apiece;

The ZRD account is much more expensive, since the trust to it is higher — 490 – 1050 rubles

Antidetects - you can't do without them if you pour through FB? since in this social network each user can own only one advertising cabinet;

Antidetect is a browser that is able to ensure the anonymity of the user. They are paid and free. The most popular are: INDIGO, Dolphin and Multilogin. The free ones include SWITCH or Hydraheaders;

Generators - you will need two of them - for the White Page (cloaca), where moderators will be redirected, as well as for "consumables" - are needed to pass the ZRD.

You can generate a White Page for free on the services Whitepage.cc and Whitegen.nppr.team.

Cost: free of charge;

Proxies perform a function similar to an antidetect, helping to hide user data through a fake IP address. In this way, you can get away from the anti-fraud system.

Cost: from 3 to 1,200 rubles. We do not recommend taking too cheap options, because the lower the cost, the worse the quality and the higher the probability of a ban

Let's summarize the results:
To pour on FB at a minimum, but qualitatively you will need:

About 19 creatives - 0 rubles;

Antidetect - 0 rubles;

approximately 3 proxies for each account cost 400 - 1,200 rubles;

Generators - 0 rubles;

Self-registration costs 200 rubles each - 600 rubles.

TOTAL - for small volumes of traffic, the approximate amount will be 1,800 rubles.

Google Ads
In terms of moderation, this source is even tougher than FB.

Accounts - the principle of pharma is similar to FB, but their cost is more expensive.

Cost: on average from 1500 rubles

Mobile proxies are considered the most suitable for working with Google Ads. .

Cost: 990 rubles for 7 days

Let's summarize the results:
Antidetect — 0 rubles;

Accounts, approximately, 3 pcs. - 4500 rubles;

Monthly proxy - 2500 rubles;

Total: 7000 rubles

Tik-Tok
What you need for work:

Agency accounts - Agency accounts have advantages: more tools and new GEO. You can buy such an acc exclusively through sellers in arbitration chats. There are no official stores.

Cost: $ 100 – $ 500 on the advertising balance and up to 20% of the profit. There are options for $ 1,000 per cabinet

You will also need video creatives - they are made from various cuts from films, a mix of clips, commercials, etc.

Those who do not want to collect creo manually can use an exchange like Kwork.

Cost: the work on creating a video varies from 500 to 5,000 rubles, depending on the volume and level of the designer

Let's summarize the results:
The cost of one account is 21,000 rubles;

If we make the videos ourselves — 0 rubles;

Antidetect and cloaca are not needed in TT.

Conclusion
To start solo in a gray product, you will need about 400 – 500 dollars, if you pour into the white one - then several times less.