Facebook today is an excellent assistant for promoting any brand or service. To properly configure advertising, you need to know the rules of the platform, otherwise you may encounter a ban.

There are two types of bans: manual and automatic. Manual is quite rare, it is issued by a moderator. You can get it when users en masse file complaints about an ad. Automatic ban is more common, it is issued by the algorithms of the service.

Reasons for bans

There are certain algorithms due to which the platform blocks users. For a successful bay, you need to know what triggers the pad.

Weak and suspicious activity

The service does not like suspicious users. This is especially true for new accounts. If you quickly log in to ads and set up ads, then this may serve as a reason for blocking. It is necessary to give the page a “rest". It is not necessary to link a bank card immediately after registration and set up advertising - this will immediately turn out to be suspicious for the platform.

The account must be constantly active and behave like a regular user.

If the page is created and temporarily abandoned, then the system will not like it either. Even a short break can trigger a ban.

Linking cards

There is no need to immediately replenish the advertising budget for large amounts on new pages or dramatically increase the cost of advertising on an active account. It is worth increasing the budget by no more than 30%. The card balance must always be positive. If money is debited from the card unsuccessfully, the system evaluates it negatively and there may already be a reason for a ban.

Another important point is the binding of the card. If the card has already been banned before, then you should not link it to a new account. When you try to link a blocked card, Facebook will see that it is blacklisted, since it remembers bans.

VPN, proxy

It is undesirable to use several different accounts in one browser at once. For such cases, there are anti-detection browsers, with their help, a new profile and fingerprint are created for each account. Facebook “does not like” users who abuse VPN.

Frequent location changes negatively affect the profile and the system will consider it suspiciously active. In such cases, you can use a proxy, but it is important that the proxy and VPN match. As users note, proxies and VPNs must be verified, otherwise the system will “burn down" this tricky move.

Unsatisfactory history

You need to make sure that your account is not an admin among the banned ones. Facebook is closely monitoring this and may react negatively to advertising. It is necessary to check domains via FacebookTools.

If a notification comes out after the check and if it says that the site check was not completed or failed, then the probability of a ban is 100%. If you are setting up and running ads with the FP, then it must be completely filled in and pumped.

Ads violate the rules

Facebook doesn't like previously used creos. Using someone else's advertising, you need to be sure that it has not been blocked. Facebook remembers all layouts and can trigger. Many users edit ads through bots, but it doesn't always help. To hide someone else's advertisement, it is better to change it yourself: change the background color, edit the screensaver.

When setting up ads, you should take into account stop words, because of which you can go to the ban. Facebook does not like such words as: “earn", “profit" and so on.

Violations on the landing page

A land is a one—page site where the link in the ad sends it. Firstly, lend should not confuse people and indicate false information. Secondly, if the site needs to go through the registration process, then there must be a privacy policy. Thirdly, it is necessary to avoid a large number of banners and advertisements on the land, as this interferes with the perception of information.

Conclusions

Setting up Facebook ads is a difficult and painstaking job. It is important to understand the basic rules and principles of the service in order not to get banned.