Microsoft has announced that it is preparing to launch an important update in Microsoft Ads Smart Campaigns, which will allow it to be far ahead of all competitors. We are talking about multiplatform — integration based on a single Microsoft management system for all its advertising on various platforms. Instagram Facebook*, Instagram, and all Google platforms now allow you to create and manage ads from a single location and display them in Microsoft ads as well as on Facebook*, Instagram*, and all Google platforms. In addition, several other interesting features have been announced in the update. Like Google, but better! Google has been motivating its advertisers all year to upgrade their advertising campaigns to the Performance Max level on their own in order to broadcast ads on all their resources at once – Discover, YouTube, Gmail, Display and Search. It all ended with the fact that the company simply reported that everyone was being forcibly transferred to a new plan. Microsoft went further. They decided to combine all Google platforms and Meta* resources in their system, and create the same