Yandex Zen has been and remains an absolutely contradictory source of traffic, since the algorithms here are quite rigid and it is not always easy to break through. But at the same time, many arbitrators manage to receive traffic through the platform both for a fee and for free. In today's material, we will briefly talk about how traffic is drained through Yandex Zen and show you many interesting cases on earning money on this site.

Yandex Zen in Traffic Arbitration - how the monetization process takes place:

Zen is a platform for free content placement. Articles and videos can be posted here. Moreover, if your materials have a lot of views and read-throughs, Yandex will start paying you fees depending on how many people click on the advertising integrated into the material. However, arbitrageurs are not interested in this, Yandex offers too little income with a rather laborious process and time costs.

Instead, arbitrageurs use the scheme given below. Of course, it may vary depending on the site updates, prohibitions and methods of draining a particular webmaster, but, in general, everything looks exactly like this:

Creating or buying a channel. Previously, you could just create a channel from scratch and start receiving traffic through it. In 2021-2022, Zen algorithms became more complicated, and new channels stopped being displayed in recommendations, receiving monetization, and generally interacting with readers in any way. Therefore, in 2022 it only makes sense to buy channels with the ALL label, that is, those that do not have a shadow ban;

Then the topic of the channel is selected, and articles are uploaded to it. Usually it is 10-20 articles of the same subject with interesting and exciting titles. Only you should avoid clickbait, because for this you can lose the ALL mark. Then, after the publication of the first articles, when traffic goes to the channel, they begin to publish native articles with embedded referral links. You can not directly sew a link to the advertiser's landing page, this is a 100% ban of the article and depriving the channel of the ALL mark. You can use gaskets or Yandex Forms. Also in 2022, the video section is actively developing, and technically arbitrageurs can drain traffic through it. But non-unique content is blocked and does not gain views, and if the arbitrageur has unique content on his hands or is ready to produce it, then it is better to go to another site, for example, in TikTok;

Then there is scaling, covering as many topics as possible, buying more accounts, and so on.

As a result: The scheme is very simple: you buy a channel, upload articles and natively insert referral links that correspond to the subject of the article or may be potentially interesting to the target audience of Zen.

By the way, about the audience of the Yandex Zen platform. Most of the Zen readers are the same audience as in the Odnoklassniki social network. There are a minimal number of young people here, mainly the audience consists of men and women 35-65 years old with conservative views. GEO: Russia and some other Russian-speaking countries, for example, Kazakhstan. There is absolutely no point in promoting complex services here. Suitable merchandise, interior, less often dating and regional offers for the repair of various equipment.