To successfully enter gambling offers, you need to use various tools, including trackers. We will tell you about three reasons why it is necessary to work with trackers if you have not used them yet. What is a tracker and what is it for? Tracker is a tool that allows you to split traffic, build deeper analytics, and can also be useful when protecting against bots or cloaking. If traffic flows to several offers or sources, then the tracker is necessary for proper and optimized traffic separation. The most important thing is that the tracker allows you to collect all the data in one place if you work with different affiliate programs, GEO, offers, advertisers and traffic sources. Thus, webs can get the whole picture of traffic in one place. And so: Reason 1 – optimization and traffic distribution With the tracker, it becomes possible to divide traffic by GEO, connection type, devices, sources, offers and other parameters.