Despite the fact that India is not simple in terms of player demographics, the local gambling market is thriving thanks to the many online casinos and sportsbooks available. Tons of cheap traffic and very high conversion rates for gambling — this is what makes India attractive. Although the issue of the legality of gambling in India has not been fully resolved, there is no law prohibiting Indians from playing online slots and games, as well as betting on sports events. Let's look at the important features of this region in terms of the population's gambling habits, what cultural traits attract Indians to gambling and sports betting, as well as which offers in the field of gambling are the best. Cultural characteristics and attitudes to gambling With a population of 1.4 billion people, India is the most populous country in the world, surpassing even China. Thanks to the jump in the economy, about 60% of Indians have stable access to the Internet