Let's talk about which sources you can safely pour from today, which will bring good payouts and rate bumps. Facebook Facebook remains in the top for many reasons. These are huge audience coverage, algorithms, deep targeting, smart campaign management, and bid optimization. On Facebook, you can freely pour directly to many licensed casinos, or use the cloaca to avoid being banned and extend the life of your account. Traffic from FB is accepted and loved by all advertisers without exception. Advantages of the source: Versatility and the ability to start with a small budget. On Facebook, you can run test campaigns with a budget of only $100 — it all depends on the scale, goals and ambitions. The source is ideal for both solo arbitrageurs and large teams; The ability to quickly scale. Thanks to the business manager, dozens of campaigns with different ads can be poured from several cabinets, and various approaches can be tested. At the same time, FB facilitates campaign management through automatic bid optimization; Detailed analytics. For each campaign and ad, FB provides detailed statistics in real time; Of the disadvantages, which you always need to be prepared for, you can highlight the high risks of bans and blockages, the need for high-quality consumables. You will need to stock up on accounts, payments, proxies, as well as choose a reliable anti-detection browser. ASO Android and ASO iOS ASO is the perfect way to attract an audience of players to casino apps in 2024. Advertisers are very fond of this type of traffic: these are the highest quality players who are purposefully looking for applications with certain slots. ASO Android and ASO iOS have differences in terms of indexing, but the general principles are similar. ASO includes constant work on the semantic core, visual, reputation, reviews, and regular updates; Advantages of the source: Easy moderation in any source in the funnel. Since the application has already been uploaded to the store, Facebook and Google algorithms trust it. Accounts live much longer. The ability to influence the price of traffic. The application in the top attracts players by itself. People click on the creative, see that the app has excellent ratings, and download it. Facebook sees this, starts to increase its reach and clicks become cheaper; Low competition. Gambling apps do everything, but not everyone “bothers" with ASO. As a result, few people get to the top, and those who get there win in all respects. Among the disadvantages, we can highlight the complexity in the early stages, the need to learn the basics of optimization. SEO Advertisers always pay higher for SEO traffic, and affiliate programs are ready to discuss individual terms. This is a premium type of traffic, since the audience that came from the webmaster's site is maximally warmed up and has already formed loyalty. Advantages of the source: Unlimited possibilities for experimentation. On your site, you can launch different advertising formats, place creatives anywhere and of any size. Your website allows you to constantly monetize your audience: launch email and push mailings, offer several different offers; Long-term and the possibility of entering passive income. Promotion to the top takes several months, it's a difficult job, but it's worth it. An article on low-frequency target queries can be in the top for years and attract players even without the participation of a webmaster.; Benefits and savings. The site owners do not depend on moderation, they do not need to constantly buy accounts and consumables. You will have to invest a lot in SEO in the early stages, but investments will start to bounce back after a few months; Among the disadvantages, we can note the moment of the casino ban in some geo and the threat of blocking the site. At the same time, if you choose a reliable, fault-tolerant hosting, create a network of gambling sites or doorways, you can diversify all risks. Google Contextual advertising on Google is one of the favorite types of traffic among advertisers. Before entering, you need to clarify the conditions: is the context for the brand acceptable, or the affiliate program can provide the necessary keys. To work with this source, you will need to study your target audience well, collect keys and regularly monitor them, change, add and delete negative keywords. Advantages of the source: There are many options for setting parameters. Google supports narrow targeting — you can choose gender, age, city, interests of players; Fast scaling. The Google Dashboard allows you to test multiple campaigns and ads. Beginners usually start with advertising on search, but with experience you can pour into the CMS, significantly increasing the reach and potential; High conversions. If a person clicked on an ad, it means that they are interested specifically in this casino or game. He is very likely to make a deposit. Accordingly, the advertisers' bids are higher. Among the disadvantages, we can highlight the need for a long warm-up of accounts, setting up high-quality cloaking. Google does not allow all casinos to be promoted, but only large and licensed ones, and it is required to be certified by the Google administration. Also, the context for the brand is not always allowed, this should be remembered when selecting keywords. UAC Google UAC allows you to pour on a wide audience of mobile applications. This advertising platform supports many formats: videos, static images, all kinds of banners and more. A particularly cool effect is achieved with a combination of ASO and Google UAC: an optimized application promotes itself. Advertisers are very fond of Google UAC traffic and are always ready to give increased bids. Advantages of the source: Auto-optimization. All Google UAC tools and algorithms work for promotion. The arbitrageur only needs the application itself, creo and stubs to pass moderation. At CPAgetti, we give out free applications just for UAC; Accounts have a longer life span. According to statistics, Google accounts live longer than FB accounts. This is partly due to the fact that the applications promoted in UAC are already posted in stores, and the algorithms trust them; Huge reach. The audience sees ads in the entire Google ecosystem — not only on Google Play, but also on CMS, YouTube, and other partner resources; Among the disadvantages, it is possible to highlight not such detailed targeting as in FB, and the need to lay a large budget for the bay. However, this is offset by consistently high payouts. Yandex.Yandex. Direct Contextual advertising in Yandex.Yandex.Direct is also a gold mine for arbitrageurs, as is the context in Google. Advertisers love this type of traffic and pay higher rates because people looking for a specific query are already interested in taking a targeted action. Advantages of the source: Access to a huge audience. Yandex is a platform popular in the CIS countries, and these are tens of millions of potential players; Hot users. People do not need to be warmed up additionally: it is important to choose the right key queries, bring them to a high-quality landing page or application, and the player is likely to make a deposit immediately; Convenient operation. You can run a large number of tests, test different approaches and key queries. The Yandex advertising account is intuitive, easy to use, and offers many settings. The disadvantages are rather harsh manual moderation, but you can always find workarounds. Yandex.Yandex. Direct is great for experienced arbitrators and teams that work with geo CIS. Schemes Not all advertisers accept such a source, and it can be treated differently. However, there are referrals that willingly accept circuit traffic on a par with traffic from social networks and PPC. Schemes are usually implemented via Telegram or other messengers. The task of the arbitrageur is to constantly be in contact with the audience, warm it up, give a lot of proof that the scheme is working. Advantages of the source: You can pour it almost for free. Schemes are a UBT source that does not require a large budget. All you need are accounts, a constant stream of creatives and strategy development; Relevance. Despite the myth that the schemes are already outdated, they continue to work, especially in Tier2/Tier—3 countries; Versatility. You can work with circuit traffic solo and in a team, run circuits on almost any suitable platform — messengers, social networks, your website or blog; Of the disadvantages, it is worth noting that the source is specific from the point of view of ethics, for many it is considered black. Therefore, before draining, you need to familiarize yourself with the advertiser's requirements. Result Gambling income directly depends on the choice of the source. Advertisers are willing to pay more for high-quality traffic, which will more than pay off for companies in the long run. We recommend taking a thorough look at the following sources: FB, ASO Android, ASO iOS, SEO, Google, PPC. When you sign up for them, you are guaranteed to receive the love of advertisers, high payouts and bumpy bets!