the best advice for working with gambling content: Carefully select the words and images for your ads to avoid conflicts and blockages.

Trends in content, promotional materials and mechanics in the gambling industry. Their impact on the content strategy
People trust people. This trend has caught on well in gambling: Players trust media personalities when they see how they play at online casinos and win.

Everything related to popular slots and gamification elements is also trending. Such content engages players and encourages them to participate.

Stickers for video content are very popular on TikTok and Instagram, they are also used on posts with memes. Also, video clips can be combined with the same stickers — this type of content brings good results.

How to increase the effectiveness of content and minimize risks:
• You should not go into the obvious dirt, also do not use the topic of violence - avoid obvious provocation on acute topics — such a HYPE will not bring anything good to the brand. Such topics are negatively perceived by the audience and can seriously damage the reputation of a gambling brand

• Cartoonishness, infantilism and clowning do not work — such a style cannot be called creative. Most likely, this will alienate potential players, especially solvent ones.

• Make clear plans and work on funnels that are understandable to the audience -users should quickly figure out what the next step should be to interact with your gambling product.

The right approach to working with content in gambling plays a key role in attracting an audience and directly affects retention. Constant monitoring of changes in the gambling industry and adaptation to market requirements helps not only to stay on trend, but also to interact effectively with the audience, covering their needs.