Even 10 years ago, it was easy to advertise on the Internet. You specify gender, age and GEO, that's all, you don't need anything else. In 2022, everything is much more complicated - just specifying the basic parameters is not enough. In 2022, progressive youth strive for self-determination and self-expression. Hence a large number of different subcultures. An arbitrageur, if he wants to cover the entire available audience, must understand all youth trends and trends. Let's talk about what subcultures are on the Internet, how to drain traffic on them and what should be taken into account when filling.

Where to look for representatives of subcultures

Facebook is a record holder in terms of traffic and country coverage. The easiest way to find representatives of subcultures is to target them by setting up targeting by interests;

TikTok is a platform that is famous for the ability to quickly gain subscribers at a minimum cost;

Twitter is one of the favorite social networks among subcultures. The audience we need likes to speak out here very much, considering Twitter a free platform for communication, where they are not oppressed for their own point of view if it contradicts the generally accepted opinion regarding some topics and things;

Tinder, Snapchat and other foreign social networks, especially popular among American and European youth, are also suitable for such a target audience.

Why does an arbitrageur need subcultures

Subcultures are a promising audience and that's why:
Enhanced loyalty - if they see that a brand or a specific advertiser shows loyalty to them, they feel understanding and acceptance of their culture, so they actively respond to ads, recommend the product to friends and support it in every possible way;

A clear selection of the desired segment of the target audience - if you configure it correctly, you can know for sure that you have hit;

Cheapness of leads - representatives of subcultures - young people who are not considered a particularly solvent audience, but in vain, if they are interested in the target audience correctly, they are able to spend a lot of money.

What subcultures exist

#WitchTok: Witch fans

On the request of #WitchTok, you can find thousands of videos with decorated girls - this is a whole culture that attracts millions of fans from all over the world.

What they do: they read tarot, do cosplay, act out scenes, brew potions, do astrology and so on.

What to drain traffic on:

Tarot, fortune telling, psychics and predictions;

Themed and carnival clothing;

Halloween Goods;

A companion and even a gut — everyone wants to lose weight!

Feminists

They try to earn a living on their own, and that's why they can be treated as a solvent audience.

What can traffic be drained to:

Tovarka and slimming. With weight loss, you need to be careful not to offend the feelings of feminists and not cause a lot of complaints;

HR offers;

Dating, but the emphasis should not be on finding a male partner, but on finding friends / like-minded people or LGBT persons in general.

Healthy lifestyle, PP, vegans

#CottageCore

The phenomenon consists in striving for minimalistic relaxation, the style of the 19th century, vintage style and photographs in the spirit of the 1980s.

Representatives of this subculture shoot videos in nature, try to avoid all technologies in their videos, take pictures of trees, picnics, cherry pies and old books.

What to drain traffic on:

Vintage items;

Fashion collections of clothes made in the style of the past years;

Collectible goods;

Software programs with vintage filters

#Baddies

The trend of Baddies is to bring the female look to a possible ideal. Long and perfectly even eyelashes, plump and passionate lips, a neat tan — girls of the Baddies subculture can boast of such advantages. They tend to look like TOP models and animated dolls in reality.

What to pour traffic on:

Companion;

Inside;

Slimming;

Clothes;

Cosmetics

#MomsofTikTok

Young parents share how they live, how their children grow up, what difficulties they face in the process of upbringing, etc. Moreover, it is possible to conditionally divide the category of moms into several subspecies: humorous videos, useful content, recipes, psychology of parenting, and so on.

What to drain traffic on:

Children's products;

Slimming and gut.

#DarkAcademia

New Goths. Representatives of this subculture take pictures of gloomy places and visit cemeteries, wear gloomy clothes and resort to tarot card divination and various kinds of rituals. If you watch their videos, you can feel as if you have fallen into a creepy, but insanely beautiful fairy tale.

#LightAcademia

Representatives of this subculture dress in vintage clothes, take pictures against the background of old buildings and prefer bright colors.

What to pour traffic on:

Merchandise and interior (books, clothes, self-care products);

Travel offers.