Let's analyze one of the main components of any arbitration bundle — creative. Every web should be able to do creative work.

Many mistakenly believe that the main task of creativity is to lead the user to the right pad, however, this is not always the case. Sometimes a creative that gives a large CTR from viewing per click gives a smaller CTR from click to lead than a creative with a smaller CTR from viewing per click. Hence the conclusion - the creative should not primarily cling to the click, but immediately warm the person to the action necessary for the arbitrageur.

Three main types of creos that have always been and always will be:

Picture. The usual static designed to catch the user "on the fly". A minimum of text, some graphics and, of course, a call to action;

GIF. The average between a picture and a video. It is possible to complicate the graphics a little, but it will be more difficult to capture the user's attention;

Video. It is even more difficult to capture the user's attention, but if you have done this, the ability to convert the user into a lead is much greater than that of a picture / gif — here you have both an audio track and high image quality, more time to disclose the offer.

Some tools currently do not allow users from Russia to register and/or pay, so you should use a VPN and other tricks.

Canva

Language: Russian and many others.

Platforms: The application is completely cross-platform. There is an application available for download from the AppStore and GooglePlay.

Price: can be used for free, but with restrictions. A more advanced tariff (PRO) will cost 8000 rubles/year.

Crello

An analogue of the Canvas, with which you can both use templates and create creos from scratch.

Language: Russian and many others.

Platforms: The application is completely cross-platform. There is an application available for download from the AppStore and GooglePlay.

Price: free use is available, however, the functionality in this case will be greatly reduced. The subscription price is $ 9.99 / month.

Pablo

An online photo editor that is perfect for creating simple creos. The service has a large number of templates, fonts and rich functionality for image editing.

Language: English.

Platforms: Can only be used through a browser.

Price: Free use is available. The cost of a paid subscription is $ 6 / month, or $ 60 with a one—time payment for a year.

Picsart

Language: Russian and many others.

Platforms: The application is completely cross-platform. There is an application available for download from the AppStore and GooglePlay.

Price: free use is available, however, you will have to pay 237 rubles/month for access to premium functionality.

Supa

An online constructor for creating videos of various formats. A large number of cool templates, graphic elements, powerful video editing tools.

Language: Russian/English.

Platforms: Can only be used through a browser.

Price: free use is available, however, there are two types of subscriptions — Premium - 590 rubles/month and Premium plus - 990 rubles/month.