Facebook moderation is one of the biggest headaches of arbitrageurs. FB blocks creatives even because of small mistakes, and moderators can interpret the rules of the platform as they like, prohibiting even harmless promotional materials.

So which creatives will Facebook definitely not miss?

Consider the most common reasons for blocking creo in FB.

Aggressive actions

If the moderation finds that your creatives are too aggressively imposing a purchase on the viewer, they will not be missed.

There are several reasons why a social network can block a creative due to aggression:

Bright graphic elements;

Calls to action - we limit ourselves to one call to action – as a rule, this is enough for a conversion campaign;

Time limits;

To pass moderation, give up unnecessary aggression and focus on soft native ads. We take into account that promotional materials with teaser approaches irritate the audience, nativity can have a positive impact on your campaigns.

Hints of flaws

Facebook calls discrimination absolutely any hints about the shortcomings of the viewer. Of course, such ads will not pass moderation.

FB considers almost anything that can reduce the self-esteem of the audience to be a dixrimination:

Demonstration of the result - the “before\ after” approach will definitely not pass moderation, since it directly indicates the physical shortcomings of a person and prevents the viewer from “falling in love with himself at any weight”;

Attempts to motivate — for example: “it's time to lose weight” – Facebook will consider it discrimination and will not miss the creative;

Questions - like “Do you want to lose weight?”or “Do you want to go to the beach, but are you shy of extra pounds?”. Of course, FB will not miss such ads because of the focus on shortcomings;

Gender and age;

Facebook's struggle with discrimination has led to the fact that the web cannot actually put pressure on the “pain”, instead it is necessary to use a more impersonal approach, in which more time is devoted to the product rather than the viewer.

Inflated expectations

If a creative contains false information or creates inflated expectations, FB will not miss it.

FB can easily find your creatives unreliable if they have:

Guarantees - if you cannot document the promise of the result – FB will not miss it;

Specific figures;

Promises of incredible results;

Differences with the information on landing pages - the information on the creative must correspond to the content of the landing page. If there are too strong differences, the moderation will consider the promotional material unreliable.

Forbidden words and objects

Another reason not to miss your creative is forbidden words and objects!

Stop words:

There is no specific list of stop words, but they can be selected intuitively, starting from topics prohibited for promotion, for example, phrases about losing weight or being overweight are probably on this list, and therefore it is worth making sure in advance that you use unusual formulations and avoid cliched expressions like “lose weight”.

Prohibited items: There is a specific list of objects that cannot be displayed on creo:

Tobacco, cigarettes;

Medicines, pills, drugs;

Weapons, ammunition, propaganda of violence;

Content that may shock the audience;

Content 18+;

Loans, cryptocurrencies, loans.

Excess text

The simplest reason why the creative will not pass moderation is an excess of text – the text should occupy no more than 20% of the image, otherwise the creative will not be approved.

Also, avoid mistakes and unnecessary punctuation marks - moderation does not like them.

Tips that will increase the chances of successful moderation:
Check the creo before moderation - you should use a special service where you can upload a picture and send it for evaluation of the neural network. Based on the results of the check, the creative will receive a category. Your task is to get the “Safe” category, since the other options will not pass the moderation of the FB neural network;

Transparent or blurred elements - you can make graphic elements or text translucent, or blurred – this will complicate the work of the neural network;

Thin or handwritten font - thin fonts take up less space on creatives, and handwritten fonts are more difficult to perceive by the neural network;

Creative and amateur content - low-quality user photos and unusual approaches will help pass moderation.