What is pushy?

Push notifications are small pop-up messages that appear on the screen of a mobile device or PC. They consist of a title, description and image.

In fact, the format of push notifications is not much different from the usual user notifications. Or rather, on the contrary. Initially, notifications came only from applications or operating systems.

The web can make money on push in several ways:

CPA - payment for a targeted action. As a rule, it implies making a deposit on the part of the user or registration, however, there are offers where installation of the application is required.

Revshare is a payment model in which the web receives not a fixed rate for the attracted lead, but a percentage of the campaign's revenue during the entire time of working with it. The interest rate is calculated according to a certain formula.

Hybrid — the first deposit or registration is paid according to the CPA, the rest of the income is divided according to the Revshare model.

Advantages of push traffic:

100% visibility

Push notification is difficult to miss or not notice due to the fact that it appears on top of all windows and is located in the part of the screen where notifications from messengers or from the system regularly arrive. It turns out to be the complete opposite of banner blindness. The user's gaze automatically falls on the push notification, because he believes that something important is waiting for him there.

Push traffic = Real users

Advertising notifications are received only by real users who have allowed them to be sent.

Low cost

Payment for push traffic is made according to the CPC model. If we compare traffic from push networks with mastodons like Google or Facebook, then the price per click on an ad will directly depend on the selected GEO and cost much less.

High conversion rate

Of course, the peak of clickability on push notifications was in 2017, when an ordinary user was not so sophisticated and successfully clicked on notifications that pop up on the screen, intrigued by creativity, but even now there are a huge number of people who click on the creos they liked.

Speed and loyalty of moderation

Most advertising networks are extremely loyal to the promoted offers, allowing the web to earn on everything that is not prohibited by law. Moderation takes place quickly and without any difficulties, but this does not mean that the web can design the creative as it pleases, it is worth taking a look at the rules.

Simplicity of the interface

The push format is available to a wide range of arbitrators: from experienced web developers to beginners.

Disadvantages of push traffic:

The audience burns out quickly - the web should always monitor the freshness of its creatives, otherwise the audience may get tired of the monotony.

It often irritates the user.

In the future, targeting takes place on the basis of the following data:

GEO;

Device Type;

Operating system;

User activity The platform automatically checks the user's history on other advertising networks and determines the level of his activity and the degree of involvement.

Language;

Browser;

Internet service provider;

Internet speed.

What push notifications look like

Externally, the pushy has not changed much. A classic push notification consists of a small image (icon), the main image, title and text.

Push notification serves as a creative in the case of working with push traffic and should attract the attention of users by its appearance alone, provoking a purchase.

Push notifications for desktop and mobile devices are noticeably different from each other. First of all, the fact that mobile notifications have the main image hidden. That is why when creating push creatives, webs place more emphasis on the title and text.

There are two subspecies of push:

Classic push notifications by subscription:

Push notifications by subscription require the user's consent to send advertising material. After the subscription is issued, the user's data gets into the advertising push network, which regularly displays the advertised offers on the user's screen.

Classic push buttons have their advantages: they appear in the most prominent place and therefore have 100% delivery to the audience who voluntarily agreed to the newsletter.

In-page pushy:

Unlike classic notifications, in-page are more related to banner advertising and do not require a subscription from the user. In-page advertising is visible to all site visitors.

Thanks to its simple technology, in-page pushers are protected from any browser updates and allow the web to work with large volumes of traffic.

Errors when working with native traffic

A large number of notifications

Often, on the first day of subscription, a huge number of notifications come to the user. Because of this, a large percentage falls off at the first stage of the formation of the customer base.

Divide the messages into several blocks and warm up the user gradually.

Other people 's creatives

The popularity of push increases the reach of the audience that sees it daily. The use of other people's creatives will lead to a quick burnout of the offer and lack of interest in it.

Rejection of the tracker

Successful work with traffic implies constant collection and analysis of data for further optimization of the campaign. Do not neglect the key tool.